Bill’s journey into the field of Reflexology might have started for him unknowingly when as a little boy, his mother went through many abdominal surgeries. She used to say, "Billy, would you rub my feet for me?" Mama Flocco’s feet felt better, but she also felt better all over.

After getting a University Degree and Teaching Credential in the fields of Public Health, Education, and Social Sciences, Bill was a High School Health Teacher for six years, followed by six years as an organizational trainer with the two million member National Education Association. After a spell with his own health challenges, he discovered Reflexology. It is almost as if all of his previous training and experience prepared him to be of service in many ways to the field of Reflexology. Bill started out as a Reflexology Practitioner, went on to teach, set up his own school, and taught others how to become successful Reflexology teachers. Besides being author of numerous Reflexology Books, Workbooks, Instructional Manuals, Reflexology Charts, and articles, he is a researcher, has appeared on many radio and TV shows on behalf of Reflexology, and is a motivational speaker at Reflexology Conferences and Conventions across America and around the globe.

Besides being founder and organizational consultant to many state and national Reflexology organizations, some of Bill’s achievements in the field of Reflexology include: